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Cecilia Moraes
UX/UI Designer
Anda Pela Sombra, 2023
Exaltando a cultura pernambucana através de um compilado de jogos casuais sobre as lendas urbanas do estado
RESPONSABILIDADES:
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Pesquisa
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Game design
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Ilustração
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Prototipação
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Visual Design
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Playtest
TIME:
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Gerente de Projetos
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3 Desenvolvedores
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3 Designers
DURAÇÃO
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6 meses
INTRODUÇÃO
O Anda Pela Sombra é um jogo criado dentro da Apple Developer Academy com objetivo de exaltar e apresentar a cultura pernambucana através de desafios rápidos e divertidos. Em 2023, foi um dos ganhadores do Apple Entrepreneur Camp para mulheres fundadoras, que promove a capacitação e desenvolvimento de projetos através de mentorias com designers e engenheiros da Apple.
Process
After researching the topic through desk research and survey, it was necessary to define what the game is/isn't/does/doesn't do
Persona building
The game has two main personas: the player who likes casual and fast games and the one who seeks the game for the Pernambuco culture.
Roberta | 26 years old | engineer
Objectives:
Get distracted
Have fun
Get out of boredom
Stop using social media so much
Frustrations:
She is so busy that she doesn't have time to relax.
Spend a lot of time on your cell phone and social media
Would you like something interesting to distract yourself when you are bored?
André | 30 years old | journalist
Objectives:
Learn more about your culture
Have fun
Pass the time
Find new projects and local artists
Frustrations:
Feels like certain traditions are being lost
Don't find games with stories that capture your attention
Would you like something interesting to distract yourself when you are bored?
Playtest Findings
1. Among the 4 games tested, the favorite was the flip-flop game. The need to create new obstacles (such as objects that cannot be clicked) and add lives was observed.
2. At the end of the matches, it would be interesting to show the highest score the player managed to achieve, allowing him to compete with himself.
3. The La Ursa and Werewolf games needed to be rethought so that the user would spend more time engaged with the game.
4. In addition to thinking about the mechanics of the 4 games, the need arose to create challenges that the player could conquer to unlock some kind of reward.
Style Guide
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